A well-researched n00b, that is… Because everyone needs a fresh perspective, and I’m a pretty smart cookie for a beginner. Or something like that.
Clarification: I am a n00b only at starting up my own company, not at promoting, marketing, PR for other startups, or business development, product testing and the like. In this regard, tech agency PR experience is something to value, trust me. On with it!
STEP ONE: Think up any and every idea in your brain. Write them all down, even. But if you want to excel – if you want to “make it big” – consolidate and focus.
Everyone is starting up, going rogue, trying their luck on their own these days. All it takes is 1 thing that people want and don’t have yet. Timehop is a perfect example. “What did you do 1 year ago today?” Who knew you cared so much.
The technical implementation may be a bit more involved, but the concept is simplistically perfect. Emulate that. Answer 1 question that is relevant for consumers of all demographics.
1 question + limitless answers = genius.
Stay tuned for more… Lots more, but I can’t just blog about starting up all day, you know.