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04

Aug

eBook at Me Now

Why have I been so quiet lately?

Well first there was this blush-worthy writing project for Kotaku: http://kotaku.com/5920598/and-now-for-a-positive-take-on-women-in-gaming

Then I… well, I became a part of a super badass startup. I’m writing again, but on a different blog. I’m not abandoning Lollarville – in fact I have a post 3/4 of the way written, but it’s fair to say I have more important things on my plate for now.

So read this: http://twistframe.com/blog/2012/8/4/you-cant-do-it-alone

and this: http://twistframe.com/blog/2012/8/5/chapter-one

and more about Twistframe: http://twistframe.com/who-we-are/

And by the time you’re done with all that, Lollarville should be updated once more. Deal? Woot.

286 days ago Short URL 1 Comment

Book Industry/eReaders / Tablets/Liberal Arts/Publishing

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03

Jun

Gaming vs. eBooks, Round 1

Why do digital products make online content king?

Social media and user reviews (i.e. on the App Store) are increasingly important. That changes PR for games. That should also change game design. I’m not a game designer, but I get the idea.

Once I understood what kinds of content people are looking for (on the internet), versus what content already exists, I realized that building a media network is one of the best investments anyone can make right now.

The gaming industry is clearly ahead of the pack.

So, if I’m going to start a new business venture, I want to move to a space where my gaming background and media landscape knowledge can propel something not quite as far along its path yet… Something close to open source, similar to the game lifecycle (development, publishing, marketing-wise), high-tech (always), and something that, like video games, strikes a personal chord. If it were an ideal world, this industry would have tons to say and tons of creative opportunities for putting my PR skills to good use.

I found these things immediately in the eBook world.

Moreover, this field allows content to be published in various lengths and formats, in multiple channels, on multiple devices and mediums. So here’s the deal — maybe I won’t have my own company or write my own books. (Okay I will almost certainly do the latter, but just for argument’s sake…) I will do something in this industry that helps indie authors get good content to their target audience.

End of story.

349 days ago Short URL Comments

Book Industry/PR / Marketing/Publishing/Technology

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30

May

So Much for Stealth Mode

Welcome to Lollarville.

First, to disclaim: I considered making a separate, personal blog, but am really aiming to consolidate and focus as much as possible right now. Besides, part of why I left PR was because all I did was work, which means, a personal blog really isn’t all that personal for me anyway. May I proceed? With caution?

Since I’m already tweeting, and the website is technically live, figure I might as well open up shop for anybody wants to poke around… Welcome and whatnot! It’s not finished or even fully plotted yet, but the thing is, I have stuff to say now and things to share along the way. So, letting everyone in on my plan is ultimately inevitable. (Especially the smart ones who want to help.)

Furthermore, for a PR person, keeping quiet during “stealth mode” is painstakingly difficult at best. There are many, MANY facets of public relations / marketing that I’m glad and willing to let go of, but I will never lose the desire to share interesting information with people who are looking for it.

One of the biggest assets I’ve brought to PR clients is industry expertise, for video games, tech and interactive entertainment, especially kids and family brands (like LEGO, Disney and Target, ahem). The point being –- it’s not lost on me that learning the industry behind my business* is priority number 1. That industry, my next venture is (drumroll please) interactive eBooks and digital book publishing.

And it’s not just reflecting on olden days that I’ve got to do over here — it’s researching and networking and becoming an expert in a whole new arena, with new rules and players. My brain is working overtime, making a million different connections between eBooks and games/apps — alarming similarities that no one seems to be leveraging yet. I’m putting what I know together with what I’m learning and, well, the “stuff” I’ve got to say is worthwhile.

Let my research and development be a resource if you need it, or don’t. (You probably do. I know I do.) Anyway…

Here’s to putting it out there and not taking it back. I’ve got a list a mile long and a whole boatload of caffeine. Let’s do this. Anything specific you want covered? Leaving a comment would SO make my day. As would sharing.

 

* What I’m doing is building a digital publishing house, for myself and other writers, out of nothing. Please don’t call it a start-up.

 

352 days ago Short URL 1 Comment

Book Industry/Life / Liberty/PR / Marketing/Publishing/Technology/Writing

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