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01

Jun

Gaming PR Detox

Even if I wanted to churn the rumor mills and spill the deepest, darkest PR trade secrets… I couldn’t. But I have insights to takeaway that are mine and mine alone. Time to share.

Why does the changing media landscape make PR vs. journalism an even harder choice for media professionals?

How much content can one create for any given company before wanting to make her own?

How have digital formats changed the face of the games industry?

  • Boxed copy launch campaigns –> iOS and online
  • Indie development
  • Media and entertainment companies want in
  • Online content is more important than ever (links)

Beyond digitalization, there are other takeaways that warrant sharing, before I dive into fiction for god knows how many months. Some of what I hope to cover:

  • Games PR Detox: Why I Quit
  • Leaving the Firm
  • Why I Went Rogue
  • PR Myths, Truths, Facts and Fairytales
  • Why Current PR is a 3-Ring Circus (Social Media)
  • Getting into PR, Marketing or Media for Games
  • Welcome to the Greek Life of the Gaming Industry (PR)
  • Why You Need PR (It’s Not Just about Marketing) – business development, contacts / friends in all the right high places, etc.
  • Start-up Advice from a PR Person
  • So You Want to Make Your Start-up Marketable?

It’s not that I’m the first person to spend so many years in the games industry (or even as the same job, for that matter), but these past 6 years specifically have seen a complete industry transformation. I’m uniquely suited to tell the tale – many tales, in fact.

For me, 2012 IS the end of the world. Of one world. I’ve had my fill of PR for a while, and maybe gaming altogether. It would be nice to leave behind some 20/20 hindsight.

354 days ago Short URL Comments

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