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30

May

So Much for Stealth Mode

Welcome to Lollarville.

First, to disclaim: I considered making a separate, personal blog, but am really aiming to consolidate and focus as much as possible right now. Besides, part of why I left PR was because all I did was work, which means, a personal blog really isn’t all that personal for me anyway. May I proceed? With caution?

Since I’m already tweeting, and the website is technically live, figure I might as well open up shop for anybody wants to poke around… Welcome and whatnot! It’s not finished or even fully plotted yet, but the thing is, I have stuff to say now and things to share along the way. So, letting everyone in on my plan is ultimately inevitable. (Especially the smart ones who want to help.)

Furthermore, for a PR person, keeping quiet during “stealth mode” is painstakingly difficult at best. There are many, MANY facets of public relations / marketing that I’m glad and willing to let go of, but I will never lose the desire to share interesting information with people who are looking for it.

One of the biggest assets I’ve brought to PR clients is industry expertise, for video games, tech and interactive entertainment, especially kids and family brands (like LEGO, Disney and Target, ahem). The point being –- it’s not lost on me that learning the industry behind my business* is priority number 1. That industry, my next venture is (drumroll please) interactive eBooks and digital book publishing.

And it’s not just reflecting on olden days that I’ve got to do over here — it’s researching and networking and becoming an expert in a whole new arena, with new rules and players. My brain is working overtime, making a million different connections between eBooks and games/apps — alarming similarities that no one seems to be leveraging yet. I’m putting what I know together with what I’m learning and, well, the “stuff” I’ve got to say is worthwhile.

Let my research and development be a resource if you need it, or don’t. (You probably do. I know I do.) Anyway…

Here’s to putting it out there and not taking it back. I’ve got a list a mile long and a whole boatload of caffeine. Let’s do this. Anything specific you want covered? Leaving a comment would SO make my day. As would sharing.

 

* What I’m doing is building a digital publishing house, for myself and other writers, out of nothing. Please don’t call it a start-up.

 

356 days ago Short URL 1 Comment

Book Industry/Life / Liberty/PR / Marketing/Publishing/Technology/Writing

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30

May

Will Write for Food

After 6 non-stop years of gaming PR prowess, my last day at TriplePoint was May 18th.

Good run. Time to move on.

It took me a couple weeks to be sure I haven’t made a terrible mistake, but here we are. I still reserve the right to change my mind, but it won’t change anything. It wasn’t TriplePoint, it’s me, and public relations, and 6 years of the same when my own dreams kept getting deprioritized.

Pre-Stealth Mode

Now what? I’m working on some projects of my own – writing, mostly. I’m on the verge of some impactful e-book concepts, and after working for someone else for so long, this is especially exciting.

Want in? I’ll need help soon.

Meantime, girl’s gotta eat! My SEO background (and grasp of the English language, for that matter ;) are an editor’s dream. So then, the fact that I’m looking for freelance work is inherently… a dream come true.

Seriously – my father has been a journalist for 40 years and my mom a PR pro for nearly that many. I get grammar, yo. I have 6 years experience doing PR in one of the world’s fastest moving industries, and I’m ready to hang up that hat a while. I’d also be up for contract social media work, blogging and copy writing, if asked nicely.

As for PR – my pitching arm is officially out of commission for a while.

There you have it.

So for better or worse, moving right along… THE FUTURE LOOKS FABULOUS.

Follow @katelollar and @lollarville on Twitter; won’t you?

356 days ago Short URL Comments

Life / Liberty/PR / Marketing/Writing

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