Why do digital products make online content king?
Social media and user reviews (i.e. on the App Store) are increasingly important. That changes PR for games. That should also change game design. I’m not a game designer, but I get the idea.
Once I understood what kinds of content people are looking for (on the internet), versus what content already exists, I realized that building a media network is one of the best investments anyone can make right now.
The gaming industry is clearly ahead of the pack.
So, if I’m going to start a new business venture, I want to move to a space where my gaming background and media landscape knowledge can propel something not quite as far along its path yet… Something close to open source, similar to the game lifecycle (development, publishing, marketing-wise), high-tech (always), and something that, like video games, strikes a personal chord. If it were an ideal world, this industry would have tons to say and tons of creative opportunities for putting my PR skills to good use.
I found these things immediately in the eBook world.
Moreover, this field allows content to be published in various lengths and formats, in multiple channels, on multiple devices and mediums. So here’s the deal — maybe I won’t have my own company or write my own books. (Okay I will almost certainly do the latter, but just for argument’s sake…) I will do something in this industry that helps indie authors get good content to their target audience.
End of story.