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01

Jun

Gaming PR Detox

Even if I wanted to churn the rumor mills and spill the deepest, darkest PR trade secrets… I couldn’t. But I have insights to takeaway that are mine and mine alone. Time to share.

Why does the changing media landscape make PR vs. journalism an even harder choice for media professionals?

How much content can one create for any given company before wanting to make her own?

How have digital formats changed the face of the games industry?

  • Boxed copy launch campaigns –> iOS and online
  • Indie development
  • Media and entertainment companies want in
  • Online content is more important than ever (links)

Beyond digitalization, there are other takeaways that warrant sharing, before I dive into fiction for god knows how many months. Some of what I hope to cover:

  • Games PR Detox: Why I Quit
  • Leaving the Firm
  • Why I Went Rogue
  • PR Myths, Truths, Facts and Fairytales
  • Why Current PR is a 3-Ring Circus (Social Media)
  • Getting into PR, Marketing or Media for Games
  • Welcome to the Greek Life of the Gaming Industry (PR)
  • Why You Need PR (It’s Not Just about Marketing) – business development, contacts / friends in all the right high places, etc.
  • Start-up Advice from a PR Person
  • So You Want to Make Your Start-up Marketable?

It’s not that I’m the first person to spend so many years in the games industry (or even as the same job, for that matter), but these past 6 years specifically have seen a complete industry transformation. I’m uniquely suited to tell the tale – many tales, in fact.

For me, 2012 IS the end of the world. Of one world. I’ve had my fill of PR for a while, and maybe gaming altogether. It would be nice to leave behind some 20/20 hindsight.

356 days ago Short URL Comments

Life / Liberty/PR / Marketing/Psychology / Sociology

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01

Jun

Start-Up Advice from a N00b

A well-researched n00b, that is… Because everyone needs a fresh perspective, and I’m a pretty smart cookie for a beginner. Or something like that.

Clarification: I am a n00b only at starting up my own company, not at promoting, marketing, PR for other startups, or business development, product testing and the like. In this regard, tech agency PR experience is something to value, trust me. On with it!

Not beginners

STEP ONE: Think up any and every idea in your brain. Write them all down, even. But if you want to excel – if you want to “make it big” – consolidate and focus.

Everyone is starting up, going rogue, trying their luck on their own these days. All it takes is 1 thing that people want and don’t have yet. Timehop is a perfect example. “What did you do 1 year ago today?” Who knew you cared so much.

The technical implementation may be a bit more involved, but the concept is simplistically perfect. Emulate that. Answer 1 question that is relevant for consumers of all demographics.

1 question + limitless answers = genius.

Stay tuned for more… Lots more, but I can’t just blog about starting up all day, you know.

 

356 days ago Short URL Comments

PR / Marketing/Technology

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30

May

So Much for Stealth Mode

Welcome to Lollarville.

First, to disclaim: I considered making a separate, personal blog, but am really aiming to consolidate and focus as much as possible right now. Besides, part of why I left PR was because all I did was work, which means, a personal blog really isn’t all that personal for me anyway. May I proceed? With caution?

Since I’m already tweeting, and the website is technically live, figure I might as well open up shop for anybody wants to poke around… Welcome and whatnot! It’s not finished or even fully plotted yet, but the thing is, I have stuff to say now and things to share along the way. So, letting everyone in on my plan is ultimately inevitable. (Especially the smart ones who want to help.)

Furthermore, for a PR person, keeping quiet during “stealth mode” is painstakingly difficult at best. There are many, MANY facets of public relations / marketing that I’m glad and willing to let go of, but I will never lose the desire to share interesting information with people who are looking for it.

One of the biggest assets I’ve brought to PR clients is industry expertise, for video games, tech and interactive entertainment, especially kids and family brands (like LEGO, Disney and Target, ahem). The point being –- it’s not lost on me that learning the industry behind my business* is priority number 1. That industry, my next venture is (drumroll please) interactive eBooks and digital book publishing.

And it’s not just reflecting on olden days that I’ve got to do over here — it’s researching and networking and becoming an expert in a whole new arena, with new rules and players. My brain is working overtime, making a million different connections between eBooks and games/apps — alarming similarities that no one seems to be leveraging yet. I’m putting what I know together with what I’m learning and, well, the “stuff” I’ve got to say is worthwhile.

Let my research and development be a resource if you need it, or don’t. (You probably do. I know I do.) Anyway…

Here’s to putting it out there and not taking it back. I’ve got a list a mile long and a whole boatload of caffeine. Let’s do this. Anything specific you want covered? Leaving a comment would SO make my day. As would sharing.

 

* What I’m doing is building a digital publishing house, for myself and other writers, out of nothing. Please don’t call it a start-up.

 

358 days ago Short URL 1 Comment

Book Industry/Life / Liberty/PR / Marketing/Publishing/Technology/Writing

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