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From E3 to BEA: Interactive Entertainment Growth

Optimism and determination are contagious. Don’t discount them.

The amount of support from gaming industry friends at E3 this week has been exhilarating. The amount of passion some of them have for the projects they are working on — exhilarating all the more so.

Perhaps that’s what I’ve been seeking all along. A creative arena where I, too, get to be creative. One where my ideas are as valuable as anyone else’s to be implemented. Creative people – the best, smartest ones – can be the community you always wanted. Or, you can keep your mouth shut and stay in a community that’s more prone to shoot down ideas than implement them. I prefer the creative community option.

Wait, what?

David Pollay wrote a book called “The Law of the Garbage Truck” that explains my point better than I can. You should read it. I’m going to pull 2 random pieces from the whole to make a point. Not Pollay’s point; mine.

“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” – Eleanor Roosevelt

Each chapter has an action guide (a personal self-help pet peeve, but I digress). In this case, I wrote something while reading this a couple years back that resonates more loudly than ever. The question? “What do you value enough that you won’t let Garbage Trucks get in the way of achieving your dreams?” My answer?

“I value creativity, imagination, technology and entertainment – in my professional and personal life. At work, I won’t let negative people stop me from doing a good job. Personally, I won’t let Garbage Trucks deter me from pursuing a career in arenas that are interesting and important to me.”

It’s due time to put my plan in action. Does anyone else hear a little LEGO language in my answer? Hey if imagination is the key to success, I’m on board with that.

The point, in relation to gaming versus books, or E3 versus BEA, is this: E3 hasn’t changed since I started going 5 years ago. I have. Furthermore…

If the book industry is half as collaborative and positive as some of the creative communities in the gaming industry, we’re going to get along just fine. Next year I’m ditching E3 and hitting BEA. By that time, I expect fully to be semi-pro. Is that a thing?

 

Gaming vs. eBooks, Round 1

Why do digital products make online content king?

Social media and user reviews (i.e. on the App Store) are increasingly important. That changes PR for games. That should also change game design. I’m not a game designer, but I get the idea.

Once I understood what kinds of content people are looking for (on the internet), versus what content already exists, I realized that building a media network is one of the best investments anyone can make right now.

The gaming industry is clearly ahead of the pack.

So, if I’m going to start a new business venture, I want to move to a space where my gaming background and media landscape knowledge can propel something not quite as far along its path yet… Something close to open source, similar to the game lifecycle (development, publishing, marketing-wise), high-tech (always), and something that, like video games, strikes a personal chord. If it were an ideal world, this industry would have tons to say and tons of creative opportunities for putting my PR skills to good use.

I found these things immediately in the eBook world.

Moreover, this field allows content to be published in various lengths and formats, in multiple channels, on multiple devices and mediums. So here’s the deal — maybe I won’t have my own company or write my own books. (Okay I will almost certainly do the latter, but just for argument’s sake…) I will do something in this industry that helps indie authors get good content to their target audience.

End of story.

Gaming PR Detox

Even if I wanted to churn the rumor mills and spill the deepest, darkest PR trade secrets… I couldn’t. But I have insights to takeaway that are mine and mine alone. Time to share.

Why does the changing media landscape make PR vs. journalism an even harder choice for media professionals?

How much content can one create for any given company before wanting to make her own?

How have digital formats changed the face of the games industry?

  • Boxed copy launch campaigns –> iOS and online
  • Indie development
  • Media and entertainment companies want in
  • Online content is more important than ever (links)

Beyond digitalization, there are other takeaways that warrant sharing, before I dive into fiction for god knows how many months. Some of what I hope to cover:

  • Games PR Detox: Why I Quit
  • Leaving the Firm
  • Why I Went Rogue
  • PR Myths, Truths, Facts and Fairytales
  • Why Current PR is a 3-Ring Circus (Social Media)
  • Getting into PR, Marketing or Media for Games
  • Welcome to the Greek Life of the Gaming Industry (PR)
  • Why You Need PR (It’s Not Just about Marketing) – business development, contacts / friends in all the right high places, etc.
  • Start-up Advice from a PR Person
  • So You Want to Make Your Start-up Marketable?

It’s not that I’m the first person to spend so many years in the games industry (or even as the same job, for that matter), but these past 6 years specifically have seen a complete industry transformation. I’m uniquely suited to tell the tale – many tales, in fact.

For me, 2012 IS the end of the world. Of one world. I’ve had my fill of PR for a while, and maybe gaming altogether. It would be nice to leave behind some 20/20 hindsight.

Will Write for Food

After 6 non-stop years of gaming PR prowess, my last day at TriplePoint was May 18th.

Good run. Time to move on.

It took me a couple weeks to be sure I haven’t made a terrible mistake, but here we are. I still reserve the right to change my mind, but it won’t change anything. It wasn’t TriplePoint, it’s me, and public relations, and 6 years of the same when my own dreams kept getting deprioritized.

Pre-Stealth Mode

Now what? I’m working on some projects of my own – writing, mostly. I’m on the verge of some impactful e-book concepts, and after working for someone else for so long, this is especially exciting.

Want in? I’ll need help soon.

Meantime, girl’s gotta eat! My SEO background (and grasp of the English language, for that matter ;) are an editor’s dream. So then, the fact that I’m looking for freelance work is inherently… a dream come true.

Seriously – my father has been a journalist for 40 years and my mom a PR pro for nearly that many. I get grammar, yo. I have 6 years experience doing PR in one of the world’s fastest moving industries, and I’m ready to hang up that hat a while. I’d also be up for contract social media work, blogging and copy writing, if asked nicely.

As for PR – my pitching arm is officially out of commission for a while.

There you have it.

So for better or worse, moving right along… THE FUTURE LOOKS FABULOUS.

Follow @katelollar and @lollarville on Twitter; won’t you?

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